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Instagram Automation Platform

Instagram Comment
Automation

Set campaign keywords, public replies and direct messages for Instagram posts and Reels. Share the product or WhatsApp links you configure, and optionally let the dminsecond AI Agent assess comment language and apparent intent when no keyword matches.

Your campaign settings guide every response. Pause or delete a campaign whenever you choose. Learn how the AI Agent works.

24/7
Processing, subject to platform limits
Optional AI
Intent-aware assistance
Your choice
Pause or delete campaigns
Meta Verified badgedmSPARK’s Instagram profile is Meta Verified

Example Workflow

Comment Received
price
Example Keyword Match
price
Configured Public Reply
Check your DM
Configured Direct Message
Includes the product link you supplied.
Possible Inquiry
Follow up using your configured response
Uses Meta's Instagram APIs
Connect through Meta Login
No Instagram password required
For eligible Professional accounts

See dminsecond in Action

Explore the tools for configuring, reviewing and managing Instagram comment and direct-message campaigns.

Automate Instagram Comments, Replies and DMs

Set up campaign-specific Instagram comment replies and direct messages, with optional AI assistance for comments that do not match configured keywords.

Automate Instagram Comments, Replies and DMs

Connect Your Instagram

Sign in securely using Meta Business Login. No Instagram password required.

Connect Your Instagram

Choose Your Reel or Post

Select the Reel or Feed Post you want to automate in just one tap.

Choose Your Reel or Post

Build Automation in Seconds

Configure trigger keywords, automatic replies, Instagram DMs, product links and WhatsApp actions.

Build Automation in Seconds

Manage Everything

Monitor your account, subscription, connected Instagram profiles and settings from one place.

Manage Everything
Pricing

Pricing That Grows With Your Business

Compare the published plans. Eligible business users can access the Pro plan free for the first 30 days.

Basic

A free plan with limitations.

Free
Free plan with limitations
Most Popular

Pro

For businesses managing up to two Instagram accounts.

₹299/month
Up to 2 Instagram accounts

Business

For businesses managing multiple Instagram accounts.

₹1,999/month
Multiple Instagram accounts
Use Cases

Built for Businesses That Sell on Instagram

Creators, online sellers, service providers and agencies can use campaign-controlled automation to respond to recurring Instagram questions and share configured next steps.

Creators

Share configured links with interested commenters

E-Commerce

Send configured product information

Coaches

Respond to recurring service questions

Businesses

Automate customer enquiries

Agencies

Manage multiple clients

Brands

Handle product questions with configured replies

Start Automating Today

Turn Instagram
Comments Into Conversations

Configure comment replies and DMs for your campaigns, then choose whether to enable optional AI assistance. Eligible business users can access Pro free for the first 30 days.

Campaigns you control
Optional AI Agent
Connects through Meta Login