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See comment-to-DM automation in action

Walk through an example campaign to understand how a comment trigger can start a public reply and a follow-up direct message.

Example Workflow

See What Happens When Someone Comments

This illustrative campaign shows how a configured keyword can trigger a public reply and a direct message. Actual actions depend on campaign settings and Instagram's requirements.

@dminsecond_demo
Instagram Reel
Example Campaign
Comment "price" to request configured details
john_doe
price
Example Keyword Match
"price" matched your trigger.
Configured Public Reply
Reply: "Check your DM"
Configured DM
The campaign can include the product link you supplied.
Possible Inquiry
A commenter may choose to follow up.
Start Automating Today

Turn Instagram
Comments Into Conversations

Configure comment replies and DMs for your campaigns, then choose whether to enable optional AI assistance. Eligible business users can access Pro free for the first 30 days.

Campaigns you control
Optional AI Agent
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