Instagram comment automation features
Build comment-to-DM workflows for Instagram posts and Reels, manage campaigns, and review activity from one workspace.
Everything You Need to Automate Instagram Comments
Configure repeatable comment-to-DM workflows, choose where interested commenters should go, and keep control of each campaign.
Optional AI Agent
When enabled, assess comment language and apparent intent beyond configured keyword matches, using your campaign settings and safeguards.
Smart Comment Replies
Set campaign-specific trigger keywords and the public comment reply to use when they match.
Configured Instagram DM
Configure a private message to send in response to a matching comment, subject to Instagram's rules and limits.
Keyword Automation
Choose relevant trigger words for each campaign, such as price, details or link.
Multiple Campaigns
Set up separate campaigns for the posts and Reels supported by your connected account.
Rich Reply Types
Include the product website or WhatsApp link that you configured in a DM.
Analytics Dashboard
Track comments, replies, DMs and campaign performance.
Turn Instagram
Comments Into Conversations
Configure comment replies and DMs for your campaigns, then choose whether to enable optional AI assistance. Eligible business users can access Pro free for the first 30 days.